The #1 most important skill for entrepreneurs

(it’s not what you think)

So the other day … I asked my buddy Stefan Georgi what the single most important skill is for entrepreneurs.  And his answer (which I agree with) will probably surprise you.  Because it’s NOT:

    • Copywriting
    • Selling
    • Marketing
    • Speaking
    • Or even leadership…

Those things are absolutely important.  And if you master even one of them you could probably build a 7-figure income.  But to grow beyond the million dollar level … to build a sustainable empire that impacts millions of people and gives you true financial freedom.  Those skills alone won’t cut it.  The #1 skill that will take you from “struckling” to dominating your industry is:

The ability to seek out and respond to criticism, feedback, and coaching. 

Most entrepreneurs take criticism far too personally … they allow their strategy to become a part of their identity.

And their ego gets in the way of doing what’s best for their business.  As the saying goes…

“You can either be right, or you can be rich” 

Because 99 times out of 100 … YOU DON’T know best.  And neither do I.  That’s why I’m constantly hiring coaches and consultants and surrounding myself with smart people who have different skills, perspectives, and beliefs than I do.  They’re able to point out the things I don’t see … and call me out when I chase “dumb ideas” and “shiny objects” (which still happens).  The bottom line?

Be coachable.

Learn to take criticism and advice from the right people with a smile.  Make it your goal not to “be right” … but to be “less wrong” every day.  Because when it’s all said and done … it’s not the smartest, strongest, or hardest working entrepreneurs who thrive … but those most willing to adapt.  And getting ruthless feedback and criticism is how you adapt faster.

To Your Success,







Craig Ballantyne

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