Steak dinner predictions for 2021

Last month when I was down in California…

… my good friend and business partner, Bedros Keuilian, and I went to The Chophouse in the small city of Brea (when they were still open).  We had big steaks at his favorite table in the corner … and we ranted about what the lockdowns were doing to small businesses everywhere … The next day we recorded an Empire Podcast show about what we think is going to happen in 2021…  (You can listen to it here)

Since then a lot has changed.  But my beliefs have remained the same.  And so today I’m giving you our first five predictions for 2021…
A quick warning though… NOT everyone will like these.  They may even ruffle a few feathers…
But we’re just being realistic… and based on history and experience … THIS is what we think will happen next…
1.     K-Shaped Economic Recovery

There’s about to be a major bifurcation in business … Some businesses will go way up … Many will go way down … Very few will maintain the status quo.  Fortunately, there is hope for almost everyone, but it requires you to think and move faster than ever before.

2.     Only the Agile Will Survive Short-Term

You must constantly be looking at the trends and thinking several moves ahead.  This is how some businesses thrive in recessions where others fail, and it’s how you can thrive today.
For example…

  • E-commerce is on fire…
  • Work from home is booming…
  • People are investing in their health…
  • A large percent of the population is not comfortable returning to gyms, restaurants, etc.

As any surfer will tell you… you can’t fight the current.  So pivot your business to ride the trends.

3.     Only Pessimistic Optimists Will Thrive Long Term (Stockdale Paradox)

“You must never lose faith that you will win in the long run… but you must confront the brutal facts every day.”

While short-term pivots are key to ride the trends…
You must also think like a contrarian.  Although gyms, restaurants and travel related businesses are hurting now…

People still crave social interaction.  Gyms are not going away in the long run…
COVID “fatigue” will peak after a long, dark winter … Many things will rebound… and the people that predict what that looks like will win.

4.     Your Network Will Be Your Net Worth

You must toss the toxicity and destroy distractions … Now more than ever you cannot be in the wrong environment.  Negative people will poison your mind…

But the right people – and the right thing said by the right person at the right time – can change your life for the better…

For example, while in California, I had two 6-figure solutions served up to me in 60 seconds:

  • First, during a car ride with Bedros he gave me advice on how to get more of our Millionaire Morning Routine customers to become high-ticket coaching clients…
  • Second, during a sales presentation, former Marine Steve Eckert exposed a weakness in my sales process and he showed exactly how to fix it…

That’s the power of attending Mastermind events and committing to continuous learning.

5.     Control Kings & Masters of Self-Leadership Will Win

No matter what chaos the world brings, you can always rise to the top if you…

  • GSD on your MIT ASAP…
    (Get Stuff Done on your Most Important Task, As Soon As Possible)
  • Own your mornings and win your days…
  • Block your time and have singularity of focus.

You cannot lead others until you can lead yourself. This is a Universal Truth.

Build better habits, seek feedback on where you can improve, invest in therapy if needed, and get better every day.

Lookout for Part 2 with predictions six through ten in my next email.


Look, I know times are strange and some things may be incredibly challenging right now … But if you heed these predictions and take the necessary steps … Your business can BOOM in 2021 … Keeping you and your family safe, secure, and comfortable.

To your success,
Craig Ballantyne

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