In the mid-80’s a lonely, but successful man did the unthinkable … He bought a full page ad in the LA Times and wrote a 3,127 page letter looking for the “love of his life”.
He received thousands of replies… and eventually was able to marry a beautiful woman.
His name: Gary Halbert
His profession: Copywriter
(And yes, you can still find the ad online.)
You might have heard Gary’s name if you’ve been a long-time subscriber of Early To Rise.
He’s famous… actually, he’s infamous.
Not only did Gary find the love of his life, he also made boatloads of money thanks to his high income skill.
What does this mean for you?
Imagine having a never-ending flow of leads … Getting easy sales with little to no follow up … And achieving the highest possible level of trust and influence with your market.
Being able to sell your home easily (because you can write better descriptions than the average realtor)
Or even being able to find the love of your life … And keep him or her engaged via text and DM chats thanks to your witty – and highly effective – copywriting skills … That’s what killer copywriting gives you.
“Copy” is the written words used to persuade your prospects when you don’t have a live body in front of you to sell … It’s really just persuasion in print.
Whether you want to build trust with your prospect, get them to submit a lead, or just whip out their credit card and buy … Great copywriting is your ticket.
Which is why we all need to be lifelong students of “copy.”
So here’s 3 Copywriting Tips to Increase Sales that you can start using today:
1. “Go CIA” on your Competition
One HUGE reason my Millionaire Morning Routine course is selling like “hotcakes” right now is because … It’s EVERYTHING my competitors are not.
For example, so many of my new customers say:
“Craig, I tried the Miracle Morning for years… but the 90 minute routines were too much. My finances never improved.
I love how your program makes me more productive in 15 minutes.”
That’s by design.
When creating my program and the marketing for it … We looked for what would give it an edge over competing products.
You should do the same.
Look at your competition and think:
- Why are people buying it?
If people are buying something, find out what the appeal is.
Then communicate how yours does the same things and more.
- What “sucks” about it?
What are people complaining about with other products?
Find out what’s NOT working and figure out how to make yours work better.
Then prove these advantages to your prospect with your copy and testimonials.
- What makes you different?
Your message will be most powerful if you show a unique reason why your solution is unlike anything they’ve ever seen before.
This gives your prospect optimism your solution will work, even if others have failed in the past.
Often finding answers to these questions is as simple as googling some reviews.
When it’s so easy to do something that can dramatically increase your sales … Not properly investigating your competition would be a huge mistake.
2. Boost the KLT Factor
Does your copy get people to Know-LOVE-Trust you?
This is one of the biggest factors to gaining influence with your prospects.
Give them reason to trust you.
Tell them why you want to help.
Make sure you’re believable… and human.
Sharing personal stories and vulnerability brings your prospects closer to you and helps them trust you.
Most importantly … Use social proof like testimonials to show you can provide the result they’re looking for.
At the end of the day, the reason most people don’t buy is because they don’t believe you or the claims about your product.
Fix this… and the money will flow.
3. Go DEEPER on Your Customer Avatar
Every business owner knows they need to understand their customer … But how deep have you gone on this?
If you want to not only grab your prospect’s attention … But also inspire them to take action, like buying your product … You must use language and ideas that cut through and strike an emotional chord.
Marketing 101: Enter the conversation already taking place in your prospect’s mind…
What are their problems and fears?
What keeps them up at night?
What happens if they DON’T solve their problem?
Once you know these things you can craft what my friend and brilliant copywriter, Ian Stanley, refers to as “the hero story.”
A hero story speaks directly to your prospect’s pain.
It illustrates a tale of how someone else overcame the same struggle they’re currently facing … By using your product or service, of course 😉
“One of the main things you want to do is make it as EMOTIONAL as possible.
Make it punch people in the gut. Make them cry. Make them laugh. Make them FEEL something.”
But don’t fabricate these.
Like Ian says…
“your stories should be true. It’s the right thing to do and it’s the best type of story anyways.
You can definitely “Hollywood-ize” it by making it more dramatic, but don’t stray from the truth.”
Once you go a mile deep on truly understanding your customer avatar (I’ll send you a list of 10 questions in a future email that really dig into this)…
You’ll know exactly how to speak to your prospect’s pain and show them you can solve it.
Do this effectively using tools like the hero story, and I guarantee you’ll blow the roof off your sales.
Strong copywriting is the catalyst for taking your business to the next level.
If you want to improve your copy game … I highly recommend Ian’s book – Confessions of a Persuasion Hitman.
In it, he shares secrets learned while selling over $100,000,000 of products and services (in just 6 years) and becoming one of the best copywriters around today.
Whether you have zero experience writing copy, or you’ve been around the block a few times … “Confessions” contains simple but powerful tactics anyone can use to turbocharge their business results.
A few nuggets you’ll find inside:
- How to combine short term cash flow with long-term recurring revenue… The Secret to Turning One Sale into Countless Sales
- Rule #5: You’re always selling a feeling… How to use the 8 Core Emotions to get people to buy
- The One Sentence that can make or break any sales message
- PLUS… A Short Story to Prove Time and Money Are Not Related, $5k in 30 Seconds
The first time I picked this book up I just couldn’t put it down.
I got so excited thinking of ways I could apply Ian’s strategies in my businesses, I nearly read the whole thing cover to cover.
I have a feeling you’ll do the same 😉
To your success,
PS – Right now Ian’s offering his book for FREE (just pay shipping).