Category: Marketing and Advertising

Maximize Profit From Lean Advertising

The footwear industry has traditionally been a hotbed of memorable advertising, with brands such as Nike and Reebok spending millions to sign athlete-endorsers and hire ad agencies that create spectacular TV campaigns.  Eye-tracking technology, facial-expression analysis, and lab experiments help better understand why people choose to view online videos, what narrative techniques keep them watching,…

By REW September 9, 2020 0

Marketing in the Age of Resistance

Modern consumers are as politically and socially conscious as ever.  While some brands respond out of fear of alienating sects of their audience, a recent Morning Consult study found that merely saying the “right things” or “standing in solidarity” no longer cut it with consumers.  They want the brands they support to back up those…

By REW September 8, 2020 0