How to Promote a New Product Using Email Marketing
You’re excited about your new product or service and want to launch it ASAP. Yet, a question creeps into the back of your mind. Will it sell? If it does, you’re a genius. If not, well… Fortunately, you’ve embraced email — the most profitable digital marketing channel out there – and that gives you a…
Maximize Profit From Lean Advertising
The footwear industry has traditionally been a hotbed of memorable advertising, with brands such as Nike and Reebok spending millions to sign athlete-endorsers and hire ad agencies that create spectacular TV campaigns. Eye-tracking technology, facial-expression analysis, and lab experiments help better understand why people choose to view online videos, what narrative techniques keep them watching,…
Marketing in the Age of Resistance
Modern consumers are as politically and socially conscious as ever. While some brands respond out of fear of alienating sects of their audience, a recent Morning Consult study found that merely saying the “right things” or “standing in solidarity” no longer cut it with consumers. They want the brands they support to back up those…
7 Ways to Grow Your Business Through Marketing Partners
Want to know how to attract new customers, increase sales, and grow your pipeline instantly by partnering strategically with other businesses? There are many mutual benefits that make the work required to build a strong marketing partnership worthwhile. There is the implied endorsement that goes along with it as well. Strategy is a key to…
How To Recognize And Use Sight Lines In Your Images
We can’t help but look when we see a scene like this: It’s a primal function of all human beings … We follow each other’s gazes. If they’re looking, we want to look too. You’re using images in your content marketing, right? (Please say yes, please say yes!) When you pair compelling images with well-written content,…