Maximize Profit From Lean Advertising

Maximize-Profit-From-Lean-Advertising_2

The footwear industry has traditionally been a hotbed of memorable advertising, with brands such as Nike and Reebok spending millions to sign athlete-endorsers and hire ad agencies that create spectacular TV campaigns.  Eye-tracking technology, facial-expression analysis, and lab experiments help…

Marketing in the Age of Resistance

Marketing in the Age of Resistance

Modern consumers are as politically and socially conscious as ever.  While some brands respond out of fear of alienating sects of their audience, a recent Morning Consult study found that merely saying the “right things” or “standing in solidarity” no…