Some marketing strategies become less effective while others become more effective over time.  As a startup entrepreneur or small business owner with limited resources, you need to pay especially close attention to what’s current so you can get the most…

Are you a small business owner who feels like you’re just wasting your advertising and marketing dollars? Do you want to know where actually the best places to advertise your small business online are? So, let’s get started. Here are…

An email marketing plan can help you connect with the right people and achieve your business goals.  Learn how you can create a plan for your email marketing strategy. Email is pretty darn powerful.  In fact, for every dollar spent…

“All businesses need to be young forever.  The number one rule has to be: Don’t be boring!” —Jeff Bezos Some entrepreneurs spend too much time and money on traditional ads and old-fashioned promotions that don’t generate new business.  Whether it…

Not sure what to write in your confirmation and welcome email messages?  Read on to learn more about what you should include in your first emails to subscribers. Your confirmation and welcome email are your first impression.  They set the…

You’re excited about your new product or service and want to launch it ASAP.  Yet, a question creeps into the back of your mind.  Will it sell? If it does, you’re a genius.  If not, well… Fortunately, you’ve embraced email…

The footwear industry has traditionally been a hotbed of memorable advertising, with brands such as Nike and Reebok spending millions to sign athlete-endorsers and hire ad agencies that create spectacular TV campaigns.  Eye-tracking technology, facial-expression analysis, and lab experiments help…

Modern consumers are as politically and socially conscious as ever.  While some brands respond out of fear of alienating sects of their audience, a recent Morning Consult study found that merely saying the “right things” or “standing in solidarity” no…

Learn how to send web push notifications that people actually want with these 6 easy tips. There are over 1.72 billion websites on the world wide web as of October 2019. Did your jaw just hit the floor? That’s a…

Want to know how to attract new customers, increase sales, and grow your pipeline instantly by partnering strategically with other businesses?  There are many mutual benefits that make the work required to build a strong marketing partnership worthwhile.  There is…

You don’t need to spend millions of dollars on your marketing.  You can grow your business with these 10 free marketing ideas. People do business with brands they trust.  But how can you build lasting trust among your audience?  It…

We can’t help but look when we see a scene like this: It’s a primal function of all human beings … We follow each other’s gazes. If they’re looking, we want to look too. You’re using images in your content marketing,…