How on Earth is it autumn already? Well here we are, leaves and pumpkins and all, so let’s make some cozy and cool social media posts to celebrate the new season. We’ll show you how! Crop Video for Social Media…
Online business owners have two primary choices for building a customer base on the Internet. You can invest your time and money in attracting new customers one-by-one, using techniques such as cold calling, pay-per-click advertising and media buys. These techniques…
Some marketing strategies become less effective while others become more effective over time. As a startup entrepreneur or small business owner with limited resources, you need to pay especially close attention to what’s current so you can get the most…
Are you a small business owner who feels like you’re just wasting your advertising and marketing dollars? Do you want to know where actually the best places to advertise your small business online are? So, let’s get started. Here are…
An email marketing plan can help you connect with the right people and achieve your business goals. Learn how you can create a plan for your email marketing strategy. Email is pretty darn powerful. In fact, for every dollar spent…
“All businesses need to be young forever. The number one rule has to be: Don’t be boring!” —Jeff Bezos Some entrepreneurs spend too much time and money on traditional ads and old-fashioned promotions that don’t generate new business. Whether it…
You’re excited about your new product or service and want to launch it ASAP. Yet, a question creeps into the back of your mind. Will it sell? If it does, you’re a genius. If not, well… Fortunately, you’ve embraced email…
The footwear industry has traditionally been a hotbed of memorable advertising, with brands such as Nike and Reebok spending millions to sign athlete-endorsers and hire ad agencies that create spectacular TV campaigns. Eye-tracking technology, facial-expression analysis, and lab experiments help…
Modern consumers are as politically and socially conscious as ever. While some brands respond out of fear of alienating sects of their audience, a recent Morning Consult study found that merely saying the “right things” or “standing in solidarity” no…
Want to know how to attract new customers, increase sales, and grow your pipeline instantly by partnering strategically with other businesses? There are many mutual benefits that make the work required to build a strong marketing partnership worthwhile. There is…
We can’t help but look when we see a scene like this: It’s a primal function of all human beings … We follow each other’s gazes. If they’re looking, we want to look too. You’re using images in your content marketing,…
