Category: Marketing and Advertising

I Discount, You Discount, We Both Lose

Back in the 19th century, advertising was regarded as an actual rational activity whose purpose was to convey information and make claims in propositional forms.  This happened in an era when advertising was created using mostly words, and it had the purpose of appealing to understanding rather than passions. In his book “Amusing Ourselves to Death,” Neil Postman rehearses…

By REW November 13, 2020 0