What do Disney, IBM, General Electric, and Apple have in common? ALL were founded during recessions like the one we’re facing right now. So how do you start a million dollar business in a recession? I made a video for…

[Editor’s note: This article was updated in November 2020 for accuracy and completeness.] “If you can’t measure it, you can’t improve it.” –Peter Drucker It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing…

A common question I get about my Social Story Selling System is … “What if it doesn’t work for me?” And it’s a fair question. But I also believe it’s the wrong question. The better question to ask is ……

You’ve poured your heart into creating the perfect incentive to attract subscribers and build your email list.  Now the only thing between you and a thriving email audience is your sign up form.  Here’s what to consider when creating an…

‘Tis the season to optimize your email subject lines.  Here’s our checklist for making sure your subject lines get noticed this season.  Plus, see 20 examples of festive subject lines from real brands. The holiday shopping season is in full…

Send some holiday cheer to your customers with an email template guaranteed to help you stand out in the inbox.  Templates include a Gift Guide, Season’s Greetings, Merry Christmas, Happy Hanukkah, and Happy Kwanzaa. The holiday shopping season is in…

These days, there are tons of digital marketing options available to choose from.  Most small businesses focus entirely on channels like social media, instead of email marketing, as a primary means of connecting with their audience – and that’s a…

Real results for the biggest digital event of the year are right at your fingertips. Every year people hold off on purchases big and small all while waiting to see if they can get their desired items even cheaper on…

An engaged and educated customer will be more likely to buy.  But how can you make sure you engage your customers at the right time and with the right offers? Check out how I convert my existing subscribers into customers…

Here’s how to create an email newsletter that has subscribers clamoring to sign up. (Plus, 19 newsletter examples for inspiration!) It’s no secret there is money in your email list.  But just how much depends on you. According to McKinsey…

Get more clicks in  less time Getting more opens is great – but how do you get contacts to take action after they open? Here are 5 tips to get your customers to read, click, and engage with your emails. TIP #1 Put subscriber details in your emails: Did…

Get more referrals this holiday season. Have you thought about what offers you’ll be promoting to your audience during the biggest shopping season of the year? If you’ve been wondering how to make more money from your AWeber referrals this…