Category: Email List Building

How to Do Email Marketing: A Beginner’s Guide

If you’re just getting started with email marketing, there’s no better time to jump in. Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses in 1998. But what hasn’t changed is its effectiveness. Studies show that email marketing continues to outperform other digital marketing channels including social media and…

By REW December 27, 2020 0

Get 6x Higher Transaction Rates

Personalized emails get 6x higher transaction rates than non-personalized emails. But writing personalized emails to your entire list sounds like a lot of work, right? Understand Email Tagging: The First Step to Segmenting Your Audience 5 easy ways to start using tags today so you can send targeted emails that help you achieve higher email open…

By REW December 11, 2020 0

17 Email Marketing Metrics & KPIs For Measuring Campaign Success

[Editor’s note: This article was updated in November 2020 for accuracy and completeness.] “If you can’t measure it, you can’t improve it.” –Peter Drucker It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t help you…

By REW November 30, 2020 0