Category: Email List Building

If you’re just getting started with email marketing, there’s no better time to jump in. Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses in 1998. But what hasn’t changed is its effectiveness. Studies show that email marketing continues to outperform other digital marketing channels including social media and…

Email marketing provides an opportunity for businesses to create a bridge of communication with their customers.  Sending valuable information and updates, tailored to meet personal needs right to their inbox, is a surefire way to get noticed and do more business with them. The key to writing a marketing email is to follow the 3…

Personalized emails get 6x higher transaction rates than non-personalized emails. But writing personalized emails to your entire list sounds like a lot of work, right? Understand Email Tagging: The First Step to Segmenting Your Audience 5 easy ways to start using tags today so you can send targeted emails that help you achieve higher email open…

What do Disney, IBM, General Electric, and Apple have in common? ALL were founded during recessions like the one we’re facing right now. So how do you start a million dollar business in a recession? I made a video for you…  In it I’m revealing the same 7 steps I followed to build each…

[Editor’s note: This article was updated in November 2020 for accuracy and completeness.] “If you can’t measure it, you can’t improve it.” –Peter Drucker It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t help you…

A common question I get about my Social Story Selling System is … “What if it doesn’t work for me?” And it’s a fair question. But I also believe it’s the wrong question. The better question to ask is … “What if it DOES work for me?”  Because at this point …  The system has…