…of his paid online course. UK-based Paul Kirtley repackaged his blog content into a mini email course to warm up leads and promote his paid course.  And you can do it, too. Sometimes coming up with the perfect opt-in incentive…

Understanding the marketing funnel will help you transform prospects into loyal customers — who will then refer you to their friends. You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product.…

Email is an incredible marketing tool with its widespread reach and ability to personally connect with prospects.  Fortunately, there are lots of easy ways to collect email addresses so that you reap the benefits of an email marketing campaign. Email…

Need email content ideas?  These are approved by the pros and super simple. Need email ideas?  You don’t need to write a 1,000-word blog post to have content for your next email newsletter or automated email series.  In fact, you…

Ready to get started with email automation?  Read this post to learn what it is and how to use it. “Email automation.” You hear the phrase again and again. Email automation is powerful stuff, but if you’re new to the email…

Get more web traffic and connect with your audience faster than ever with web push notifications Web push notifications are quick, time-sensitive messages that appear directly on a subscriber’s desktop.  You can use them to drive traffic back to your…

Bonus tip: Use your best content more than once. Want to improve your email open rates?  Here are 6 subject line mistakes to avoid and how you can fix them to improve your email engagement. Advertising legend David Ogilvy once…

Need ideas for your lead magnet?  Read this post to get 22 of them. If you want to maximize your email list growth, you need a lead magnet. A lead magnet is something you give people when they subscribe to…

…(Even If You Don’t Have a List to Send To) You’ve heard that email marketing is a great tool to drive awareness, sales, and repeat business. You’ve even seen stats like 66 percent of consumers have made a purchase as a result of an email marketing message.…

If you’re just getting started with email marketing, there’s no better time to jump in. Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses in 1998. But what hasn’t changed is its effectiveness. Studies…

Email marketing provides an opportunity for businesses to create a bridge of communication with their customers.  Sending valuable information and updates, tailored to meet personal needs right to their inbox, is a surefire way to get noticed and do more…

Personalized emails get 6x higher transaction rates than non-personalized emails. But writing personalized emails to your entire list sounds like a lot of work, right? Understand Email Tagging: The First Step to Segmenting Your Audience 5 easy ways to start using…