What is a Sales Funnel and How Does it Work Exactly?
This article is about a sales funnel – a marketing model that helps you plan and keep track of your sales & marketing processes in order to maximize sales and revenue. Read on to learn what a sales funnel is, how it works and how to create one yourself. What is a sales funnel? A…
Choosing the Best Font Combinations for Your Website
Guide to Font Pairing: Font pairing is an essential aspect of web design. Good font pairing can create harmony, fluidity, and most importantly – coherence, to your website. Learn how to pair fonts, and which fonts to use to make sure your users have the best experience. As a web designer, you have a lot…
How to Create a High-Converting Social Media Marketing Funnel
Back in the day, businesses could get by with no social media presence. Not anymore. Today, social media marketing is an integral part of the marketing mix. Whether you are a service-based brand or a B2B company, a startup, or a brick-and-mortar business, in 2020 and beyond, you can’t succeed without investing in social marketing.…
How To Choose The Right Brand Imagery For Your Business
Brand imagery plays a vital role in creating a positive and long-lasting association with your brand. From colors to fonts and images, learn all about brand imagery and how to choose the right one for your site. As you piece together the elements of a website, it has to go beyond the aesthetic preferences of…