Let’s talk about building a biz that people buy from over and over again. An example… Last Tuesday my friend Lizzie said she wanted to take me out for a belated birthday dinner. “Where do you want to go?” she…
One of the secrets to writing good copy is being able to understand the “uncomfortable truths” of human nature. For example… A friend of mine in the conservative niche recently hired a copywriter that got him a 41% increase in conversions on…
(based on 16 years of experience) One of the cool things about having been an entrepreneur for 16+ years is that I have a good amount of wisdom when it comes to success. I know what matters… I know what’s…
Thirteen years ago I went to a strange seminar in the Tampa Airport Marriott with online guru Matt Furey… It involved “Zen Beatdowns” (don’t ask) with his cult following and an amazing presentation from Olympic Gold Medalist, Dan Gable. But…
This is a funny story that shows just how much your parents beliefs about money are ingrained in you. A few months ago, HBO released an Alanis Morissette documentary that I really wanted to watch. Only problem was, I didn’t have HBO. …
A target audience allows you to focus your marketing efforts and minimize the chances of your marketing campaign failing. But how can you identify your target audience, and how can you reach it? In this guide, we’ll answer these questions…