Get more sales with less stress
We’ve all heard by now that it’s easier and cheaper to keep existing customers than it is to acquire new ones. But what about customers who aren’t engaging, or haven’t bought in a long time?
I’ve got a few tricks up my sleeve that can help you win back those customers and turn them into raving fans.
Five ways to win back more customers
A combination of automation and a human touch can help re-engage inactive leads and get customers back to your offer pages.
Win back online cart abandoners:
You can still close the sale even if a customer has abandoned their cart. Prepare custom offers based on subscriber data and use abandoned cart reminders and an automated email series to get people back to complete their purchase.
Reach your customers on Facebook:
What if you could remind page abandoners of your offer while they’re browsing Facebook or Instagram? You can! Design and publish a Facebook retargeting campaign in your GetResponse account. Use your subscriber list as the ad audience, and select those who visited your offer page but didn’t convert.
Get more customers with web push notifications:
No matter where your customers are browsing on the internet – you can bring them back to your website with web push notifications.
Maximize the cart recovery rate by including short copy that emphasizes your offer’s urgency.
Run a re-engagement email campaign:
Stay ahead of waning engagement with engagement scores. Set up an automated email campaign that will be triggered whenever a subscriber’s engagement score dips below a certain level.
That way, you can work to re-engage them before they’re gone for good.
Catch page visitors on their way out:
Use exit popup forms on your landing pages for a chance to snag an opt-in even if you can’t make the sale. You could consider adding a special offer message to the popup that may entice them to stick around. If they leave, but fill in the form to get your freebie or offer, at least you’ve snagged their email address.
Ready to start winning back your customers?
Working to keep your existing customers with you is part art, part science. But with the help of automated tools and tried-and-true tactics, you can fight the good fight and reap the benefits of helping your customers stick around.