3 tips to get new paying clients, fast

3 tips to get new paying clients, fast

November 28, 2020 0 By REW

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Now – onto the 3 tips…

Tip #1. Keep your sales process simple and focused.

To impress clients, you need a nice, streamlined process, and one they can easily adapt to.

Less really is more.

Featured in Wired Magazine, CNN, RealSimple, and Time, Vicky Wu knows the drill after 30 years experience as a CMO marketing for brands like American Airlines and Nokia.

“Don’t over-complicate what should be easy.

The biggest problem we see consistently from coaches is they’ve tried many platforms from multiple “marketing experts”…each one with their own way of doing things.

When you find yourself in this position, it’s time to stop, sit down and map out which of your platforms work together and how.  Get those processes aligned.

Focus on fewer things and get better results.”

Tip #2. Ask your previous clients: “Would you like help with that?”

You may have wrapped up work with a previous client, but that doesn’t mean it’s time to check out.

There are often incredible opportunities awaiting if you just stay in touch, and ask the right questions…

TEDx speaker, brand consultant, and entrepreneur, Austin Church explains what works for him:

“Schedule free strategy calls or quarterly check-ins with clients.  It’s easy to wrap up a project, leave a client feeling satisfied, and promptly disappear from his or her life.

To stay top of mind, I like to schedule quarterly check-in calls and send in advance an agenda with these four questions:

  • What’s going well?
  • What isn’t going well?
  • How can you/we improve?
  • What’s on the horizon for you?

The last question in particular turns up new opportunities.  For example, our clients have had big wins (launching new books, coaching programs, courses) and some serious setbacks (lost revenue, cancelled events, disappearing clients.) Toward the end of the conversation, we can ask, “Would you like help with that?””

Austin continues with another brilliant tip…

Tip #3. Grow your reach with other people’s audiences!

No coach is an island, especially right now while the world is changing so quickly.  It’s time to pivot hard and fast.

He says there’s no time like the present than to partner up with like-minded experts who have audiences interested in what you have to offer.

You can amplify your reach and referrals a ton just by asking to do a guest spot.  It’s good for them and it’s great for you!

He continues…

“Teach other people’s audiences.  I have appeared as a guest on many podcasts this year, and I have hosted free virtual workshops for my strategic partners.  They put me in front of their audiences, and I share my expertise on branding and freelancing.

I always try to give away a valuable lead magnet at the end via a unique landing page.  That way, I am capturing email addresses and using these teaching opportunities to generate consulting and coaching leads.

What I love about partnerships is the scalability.  There’s always a new partner to woo an audience to wow.”

Now it’s your turn

Which of these 3 coaching tips will you apply to YOUR business?

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See the full lineup here.

David Newman

David Newman

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