A target audience allows you to focus your marketing efforts and minimize the chances of your marketing campaign failing. But how can you identify your target audience, and how can you reach it? In this guide, we’ll answer these questions…
Marketer approved – free tools that are actually useful and easy to learn. Marketing has changed — you don’t need to be a professional designer, copywriting expert, or strategist to be a marketer. In fact, most smaller business owners are…
How to Add Recipes to Your Website The holidays are here, and it’s traditionally a time when more people are cooking and baking at home. Therefore, I’m excited to share with you how to add recipes to your WordPress website. Whether…
‘Tis the Season: The Ultimate Guide to Planning Holiday Emails With supply chain constraints and higher projected sales than ever, now is the time to get your 2021 holiday email marketing campaigns in order. Capture early sales while the hype…
Here are 8 proven ways to cash in on the emails you’re sending out. When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads . . .…
How to Pinpoint Your ‘Hook.’ Find Your Unique Selling Proposition in 6 Simple Steps “Why fit in when you were born to stand out?” –Dr. Seuss When it comes to selling a product or service, fitting in is overrated. Too…
Create Your Own Email Template to Use Over and Over Again With the right tools — and a dash of creativity — you can create an email template that makes sending email quick and easy. Sometimes, simply getting started is…
More and more emails continue to hit the inbox. To ensure your emails don’t blend in, here are five ways you can make them stand out. This is the year of the email. Or, at least it should be: One…
Another Layer of Security: Google Announces BIMI for Gmail Support Make your subscribers feel confident they’re receiving email from you — the real you. Security: every business needs it. Not every business prioritizes it. But just this month, Google announced…
25 Back to School Subject Lines to Help Get Your Email Opened It’s that time of year. Choose from our list of back to school subject lines for high open rates and more sales. Back to school is a big…
In order to ensure your email marketing campaigns are the best they can be, it’s important to assess and analyze key email metrics. If you send an email out into the wild and don’t review the metrics, did it really…
Hey , Have you heard the term ‘marketing funnel’ or ‘sales funnel’, but not really understood what it meant? Your ‘funnel’ is the process by which you move people from interested prospects to satisfied customers. Every online business needs some…