Are you a small business owner who feels like you’re just wasting your advertising and marketing dollars?
Do you want to know where actually the best places to advertise your small business online are?
So, let’s get started.
Here are the 6 best places to advertise your small business online, that can help you take your small business towards success for sure.
#1: GOOGLE ADWORDS
Google Adwords is the great-grandfather of online advertising. Google has very broad market coverage all over the world. For this reason, Google Adwords has become the largest platform for Pay Per Click (PPC) marketing.
If you advertise using Adwords, your ads will be created in the form of images and text targeting specific keywords and demographics.
You know, when you use Adwords, you will bid on keywords in an auction-type market. If you win the auction, your ads will appear when those keywords are typed in the Google search box. That way, your ads will appear to targeted audiences. It makes every dollar you spend on advertising very efficient. Google facilitates small business owners to easily set up a campaign using Google Adwords Express.
#2: MICROSOFT AD CENTER (BING ADS)
Since this also uses a search engine like Google Adwords, there is no significant difference between Google Adwords and Microsoft Adcenter. The difference is that Microsoft Adcenter uses Bing search engine to put your ads on search engine results.
As you know, Bing has a smaller audience than the Google search engine. However, this could be an advantage because bidding on keywords here can be much cheaper than Adwords!
#3: FACEBOOK ADVERTISING
For small business owners, advertising on Facebook is a gold mine that would be a pity if it were missed. The way it works is that you pay only when someone clicks your ad. It’s very similar to other PPC advertising.
Even when no one clicks your ad, you can still get some benefit by letting your ad be seen by many Facebook users. It may make your business better known online, and you get it for no extra cost.
#4: TWITTER ADVERTISING
Advertising on Twitter is also a worthy thing to be tried for small business owners. No doubt, Twitter can grow your business. There are many success stories that tell about it.
There are two things that can be done by advertisers:
1. Advertisers can buy promoted trends (you can see a list labeled “trending” with hashtag on Twitter; advertisers pay for it so Twitter makes it like that).
2. Advertisers can buy promoted tweets (highlighted individual tweets).
One interesting thing about promoted tweets is the advertiser only pays when the tweets get retweeted or clicked by other users. However, this type of advertising is not quite as affordable for some small business owners. In fact, the prices can get very expensive quickly.
Therefore, Twitter has recently launched a small business advertising program that has a price that is more affordable for small business owners to advertise on Twitter. It’s only about $99 per month, and it automatically promotes your tweets with very little effort on your part; but does it work? Stay tuned.
#5: LINKEDIN ADS
LinkedIn has a very focused niche in professional business networking. One of the advantages of advertising on LinkedIn is your ads will reach very specific people.
Of course, this will make your business gain exposure to the right people.
One of the disadvantages of advertising on LinkedIn is the cost is quite expensive when compared to the cost of other platforms listed here.
#6: 40BILLION.COM
One of the advantages of advertising on 40Billion is that it promotes your ad across the most popular platforms listed above – including Google, Facebook, Twitter and LinkedIn – in addition to 40Billion, all at once.
Though somewhat similar to LinkedIn with it’s focus on business professional networking, 40Billion is the fastest-growing network of entrepreneurs and crowdfunders. They specialize in the promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook.
Innovative services such as promoted posts and promoted company listings were created for small business entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.
CONCLUSION
Your business website is an important marketing tool to promote your business. Optimizing your business website is an important factor for your business success.
But as you know, optimizing websites usually takes a long time. It takes hard work, patience and persistence in order to gain a high ranking in search engines.
So, the simple advice that I can give to you is to use website optimization as a long-term plan and paid advertising as your short-term plan. All of these lead to one goal – achieving your business success!
About 40Billion.com
40Billion is the social network of entrepreneurs and crowdfunders – a social platform for connecting business owners and promoting the things they create. Use 40Billion to find professional contacts and projects, get affordable digital marketing and social media promotion, and show off your creations to the world. Awarded Best Small Business Marketing Platform by US Business News!